IEHP, a prominent healthcare provider, has consistently relied on Ushur for its strategic communication automation needs. This partnership has seen the successful launch of over 265 campaigns in various languages since May 2022, effectively reaching 619K IEHP members.
These campaigns, ranging from annual health exam reminders to educational initiatives on diabetes, have significantly improved member satisfaction and health quality outcomes.
Prior to April 2022, IEHP was on the lookout for a more innovative method to connect with its members and providers. The existing customer experience system fell short in terms of security and capabilities. Seeking an upgrade, IEHP invited Ushur to demonstrate their platform’s capabilities in a unique “hackathon,” focusing on a critical issue: updating members’ contact and demographic details.
During the hackathon, Ushur impressively addressed IEHP’s challenge within just two hours, while also developing two additional communication campaigns ready for immediate deployment. The key tools in this achievement were Ushur’s Conversation App, Invisible App, and InitCampaign API, with the Invisible App playing a pivotal role in facilitating secure, two-way conversations without the need for a portal.
IEHP capitalized on Ushur’s platform to devise an innovative governance and deployment model. This approach empowered business users from member and pharmacy services departments to rapidly create campaigns, subsequently refined and deployed by technical professionals. This significantly expedited campaign development, harnessing Ushur’s advanced communication tools.
Looking ahead, Ushur’s automation solutions are set to further streamline IEHP’s engagement with members and providers. The robust technological foundation, bolstered by Ushur’s cutting-edge AI, positions IEHP to tackle future challenges in member engagement with newfound agility and intelligence, driving towards even more remarkable experience results.
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