MassMutual and Insurify forge strategic partnership to expand insurance offerings

MassMutual has partnered with Insurify to enable them to provide property and casualty (P&C) insurance, encompassing personal and commercial lines.

MassMutual has partnered with Insurify in a bid to provide property and casualty (P&C) insurance, encompassing personal and commercial lines.

Through this collaboration, financial professionals associated with MassMutual gain access to Insurify’s advanced technology and dedicated support team.

This allows them to efficiently manage administrative tasks, provide clients with competitive quotes, and facilitate policy placement and renewal services.

Insurify’s platform offers a personalised experience tailored to MassMutual-affiliated advisors, helping them build trust and enhance client relationships.

Speaking on the news, Vaughn Bowman, CFA, head of wealth management with MassMutual stated, “Those that seek to build wealth must address the myriad risks that can sabotage value over a long period, and property and casualty insurance is an important piece of the backbone of wealth protection and financial security. With the addition of P&C insurance through Insurify to our robust mix of wealth management and protection solutions, we have yet another valuable option for financial professionals affiliated with MassMutual as they seek to offer the best possible advice and financial strategies to their clients.”

The partnership underscores MassMutual’s commitment to offering comprehensive solutions and empowering financial professionals to deliver superior service to their clients.

Both firms have a decorated history together, with MassMutual Ventures (MMV), a venture capital firm affiliated with MassMutual, initially invested in Insurify in 2016.

This latest step in the relationship between between the two firms marks a significant step in expanding insurance offerings and strengthening client-advisor relationships within the financial services industry.

Insurify CEO and founder, Snejina Zacharia, commented, “We created a customised platform and tools for MassMutual-affiliated financial professionals to compare quotes and buy money-saving auto, home, and commercial insurance policies online or through our dedicated MassMutual agency. Insurify’s platform offers advisors a personalised experience that helps them build trust and respect with existing clients.”

Copyright © 2024 InsurTech Analyst

Enjoying the stories?

Subscribe to our weekly InsurTech newsletter and get the latest industry news & research


The following investor(s) were tagged in this article.