Global Insurance Trends 2025:
- 43 senior insurance executives across more than 10 countries were surveyed for NTT DATA’s InsurTech Global Outlook 2025
- Over half of the respondents saw tech giants as future collaborators in insurance, a major shift from just 11% in 2020
- Survey results indicated a growing openness signalling a maturing industry ready to embrace innovation through strategic partnerships
43 senior insurance executives across more than 10 countries were surveyed for NTT DATA’s InsurTech Global Outlook 2025
NTT Data’s InsurTech Global Outlook 2025 provides an updated lens into the insurance sector’s strategic priorities, based on insights from 43 C-level executives across more than 10 countries in Europe, Asia-Pacific, and the Americas.
The respondents represented a wide range of lines of business including Property & Casualty (26%), Life & Annuities (24%), Health (19%), Specialty (17%), and emerging segments like embedded insurance (10%) and reinsurance (4%).
These first-hand perspectives form a vital benchmark for understanding the current state of innovation and investment, five years on from the last edition of the global survey.
Over half of the respondents saw tech giants as future collaborators in insurance, a major shift from just 11% in 2020
When asked what role tech giants like Google and Amazon will play in the industry over the next 3–5 years, 56% of respondents said they expect these companies to act as collaborators—an impressive shift from 2020, when only 11% held this view.
This shift reflects how the industry is now more open to co-developing solutions with large technology providers, recognising their infrastructure and expertise in AI and IoT as strategic enablers.
By partnering with tech giants, insurers gain access to broader client networks, boost their digital credibility, and enhance their ability to offer personalised, tech-driven services to customers in a rapidly evolving digital environment.
Survey results indicated a growing openness signalling a maturing industry ready to embrace innovation through strategic partnerships
While some respondents remained cautious—16% viewed tech giants as disruptive forces, and another 16% were uncertain—this diversity of opinion reflects a healthy dialogue within the industry about future strategy.
The growing openness to collaboration signals a more sophisticated understanding of how technology can complement, rather than replace, traditional insurance models.
In fact, these differing perspectives may drive more thoughtful engagement and innovation as insurers refine their approaches.
With 74% of executives identifying digital transformation and technology adoption as their top priority for 2025, the industry appears poised to embrace partnerships that deliver both operational efficiency and enhanced customer value.
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