USAA expands Zinnia deal amid annuity market highs

Zinnia, a life and annuity technology firm, is deepening its work with insurance carriers, including an expanded agreement with USAA, as demand for annuities climbs to record levels.

USAA recently agreed to broaden its existing relationship with Zinnia. The insurer has signed a renewed growth agreement and is rolling out fresh annuity products built on Zinnia’s platform, a move it describes as part of its ongoing commitment to modernising and developing its annuity offering.

The tie-up comes at a time when carriers across the market are channelling investment into technology that can shorten product development cycles, embed intelligent automation throughout the policy lifecycle and lay down the digital foundations required for long-term competitiveness.

Zinnia claims its platform allows insurers to bring new annuity products to market in as little as three months. The company reports straight-through processing rates above 95% for new business, alongside the ability to issue policies on the same day. Its capabilities also stretch beyond onboarding, with digital servicing tools designed to modernise high-volume post-issue transactions through connected workflows that process activity in real time and at far greater speed.

Zinnia, which is an Eldridge business, provides technology and intelligence infrastructure for the life and annuity sector. Its solutions are designed to help carriers run more efficiently, enable distributors to widen access, give advisers greater confidence and make financial protection and retirement simpler for consumers to navigate.

Zinnia CEO George Esposito said, “The carriers leading this market are the ones investing in product innovation and digital-first infrastructure today. USAA is a great example of that vision, and we’re proud to be the technology partner helping them bring it to life.”

USAA Life Insurance Company SVP, GM, retirement solutions Mary Stork said, “Partnering with Zinnia gives us access to the technology innovation we need to build the next generation of annuity products and capabilities for our members. We’re excited about what we’re developing together.”

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