Engage People and Medibank boost health rewards

September 10, 2025

Engage People has extended its strategic partnership with Medibank, one of Australia’s largest health insurers, to enhance its digital loyalty and rewards offering.

The alliance strengthens Medibank’s Live Better rewards programme, designed to encourage members to adopt and maintain healthier lifestyles.

The collaboration integrates Engage People’s loyalty technology platform, Podium Loyalty, with Medibank’s expertise in healthcare. The combination allows members’ healthy behaviours to be both recognised and rewarded, setting what the companies believe is a new benchmark for engagement in the health and wellbeing sector.

Engage People CEO Jonathan Silver said, “Partnering with Medibank to provide members with a unified health and loyalty journey helps us drive scalable innovation and revolutionize loyalty in the insurance space.

“Our proven loyalty infrastructure and Medibank’s vision to improve the health and well-being of Australians deliver a robust, frictionless and fully integrated rewards experience faster and more efficiently than we could alone.”

The expanded agreement is intended to give Medibank greater flexibility and agility, enabling the rapid rollout of campaigns, tailored rewards, and updated content.

Medibank customer health hub lead Maxim Sharshun said, “We’re proud to continue partnering with Engage People to support Medibank’s 2030 vision to create the best health and well-being for Australia.

“We help our customers take control of their health and well-being and support them in making healthy choices by offering tailored experiences and engaging rewards. The team at Engage continues to provide world-class technology. helping us deliver on our vision.”

Engage People is known as the only loyalty network that enables consumers to pay directly with points at checkout, integrating with global payment systems and online retailers. The Toronto-headquartered company also operates in the US and Italy, and has facilitated the redemption of more than 49 billion points to date.