Consumer experience platform Zipari bags $22.5m in Series B

Zipari, a consumer experience platform for the health insurance space, has bagged $22.5m in a Series B round.

Early-stage investor Vertical Venture Partners led the round, with contributions also coming from Health Velocity Capital, HealthWorx and Horizon Velocity Capital.

Plans for the capital are to widen distribution channels, expand partner integrations and scale the development of its product lines.

Zipari, a New York-based startup, was built with the goal of helping insurers improve engagements with customers. Its technology offers real-time insights at every touchpoint and provides broker, employee and member portals and recommendation assistants.

Health Velocity partner Saurabh Bhansali said, “Too much of healthcare still relies on the telephone when increasingly individuals want to interact digitally. Zipari enables health plans to offer a digital solution to its members, providers, and brokers with a common underlying database that creates a seamless, more cost effective, and consumer-friendly experience.

“As investors with a passion for making our healthcare system more consumer friendly and cost effective, we are excited to be investing in Zipari’s growth.”

Last year, the InsurTech released its CX Engagement Hub which offers cross-departmental goals for members and enables prioritization of customer engagement through their preferred communication channel.

The company also recently released its Partner Network which helps accelerate health plan delivery and improve insights on members needs and behaviours.

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