Allianz Deutschland, a subsidiary of the global insurance and asset management company Allianz Group, has partnered with the German Bobsleigh and Tobogganing Association (BSD) to improve safety standards across the high-speed sport.
The partnership is centred on advancing safety in the sport through the introduction of the “Allianz Safety Sled,” according to InsurTech Insights.
This innovative sled, equipped with state-of-the-art sensors and cameras, is designed to monitor track conditions and provide athletes with critical performance data.
The initiative is expected to help athletes prepare more effectively and enhance their overall safety during competitions.
Allianz is a leading global provider of insurance and financial services, renowned for its expertise in automotive safety and commitment to innovation across various fields.
The company has an extensive history of supporting sports initiatives, including partnerships with the Olympic Games and FC Bayern Munich, and youth-focused programs like MoveNow.
BSD, the German Bobsleigh and Tobogganing Association, governs one of Germany’s most celebrated winter sports, bobsleighing. The organisation is responsible for training, competitions, and advancing the sport’s standards at both national and international levels.
The collaboration goes beyond immediate safety enhancements. Allianz is leveraging its automotive safety expertise to contribute to long-term advancements in bobsleigh design and technology. By prioritising innovation, the partnership aims to create safer equipment, reduce risks for athletes, and push the boundaries of bobsleigh technology.
This move is also a part of Allianz’s broader strategy to foster safety and innovation in sports. The company’s support for sports extends to high-profile sponsorships and initiatives that promote health, well-being, and athletic excellence.
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