A guide to selecting reliable AI vendors in insurance

The insurance sector is undergoing a transformative shift, driven by the surge in artificial intelligence (AI) solutions. Vendors are flooding the market, each boasting capabilities to revolutionise claims processing, enhance efficiency, and unlock business value. While this wave of innovation presents immense opportunities, it also brings a significant challenge: selecting the right AI partner from a crowded and competitive field. For decision-makers, this choice could make or break operational success.

Driven by a surge in artificial intelligence (AI) solutions, vendors are flooding the insurance market, each boasting capabilities to revolutionise claims processing, enhance efficiency, and unlock business value. While this wave of innovation presents immense opportunities, it also brings a significant challenge: selecting the right AI partner from a crowded and competitive field. For decision-makers, this choice could make or break operational success.

AI automation platform Simplifai has put together a vital checklist for companies looking to select the right AI partner in insurance.

Longevity and experience

AI might be the buzzword of the decade, but staying power is essential in this fast-evolving field. Vendors with years of experience, particularly those that have navigated shifts from rule-based AI to NLP and GenAI, often demonstrate reliability.

Look for vendors with proven track records and case studies that reflect success in areas such as claims automation or customer support.

Questions to consider:

  • How long has the vendor worked with insurance companies?
  • Do they have relevant case studies showcasing their capabilities?
Compliance, security, and reliability

In the insurance industry, compliance is a non-negotiable. From GDPR to ISO27001, AI vendors must adhere to strict regulatory standards.

Robust data security and seamless integration into workflows are equally crucial. Vendors failing to meet these benchmarks should be eliminated from consideration.

Questions to consider:

  • Does the vendor comply with regulations like GDPR, SOC 2, and ISO27001?
  • How do they ensure data security and uptime reliability?
Testing capabilities in real-world scenarios

One common mistake is selecting vendors based on flashy pitches rather than their ability to perform in complex insurance workflows.

Real-world testing is critical. For example, can their AI handle extracting data from large PDFs or process both structured and unstructured data accurately?

You should also request demonstrations that replicate your workflows. If a vendor fails to perform effectively, they are not the right fit.

Orchestration and integration

AI solutions must integrate seamlessly into existing systems to avoid bottlenecks. Vendors offering platforms with built-in workflow orchestration tools and the flexibility for operational adjustments are more likely to enhance efficiency.

Questions to consider:

  • Does the platform support easy system adjustments without third-party tools?
  • Will your team maintain autonomy over system tweaks?
The edge of human-in-the-loop and zero-shot learning

In insurance, human-in-the-loop (HITL) functionality ensures accuracy in handling complex cases, while zero-shot learning enables AI to adapt quickly without extensive training data.

A vendor’s ability to pair these capabilities effectively can greatly enhance operational performance.

Questions to consider:

  • Does the system incorporate feedback to improve over time?
  • Can the AI perform new tasks without requiring extensive training?
BYOM and multi-LLM support

Flexibility in AI solutions is key to future-proofing investments. A platform that supports task-specific LLMs and allows integration of proprietary models prevents vendor lock-in and enhances adaptability.

Questions to consider:

  • Can the platform support task-specific and proprietary LLMs?
  • How easily can new models be integrated into the system?
Why this checklist matters

Selecting the right AI partner is no small feat, but the stakes are high. Mistakes can lead to inefficiencies, regulatory non-compliance, and reputational risks.

By following these steps, insurance professionals can ensure they partner with vendors that deliver both innovation and reliability.

Simplifai, with its extensive experience, exemplifies the value of robust and scalable AI solutions tailored to the insurance industry.

The company encourages decision-makers to share their perspectives on essential criteria for choosing AI partners, emphasising the importance of collaboration in building a smarter, more efficient future for the sector.

Read the full checklist from Simplifai here.

Copyright © 2025 InsurTech Analyst

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