Novidea, an InsurTech firm specialising in cloud-based insurance management solutions, has appointed Oren Leshem as vice president of sales for the Asia-Pacific (APAC) and Middle East & North Africa (MENA) regions.
In this role, Leshem will lead sales and growth initiatives, cultivate strategic customer relationships, oversee regional sales teams, and expand Novidea’s presence in emerging markets, according to Insurtech Israel.
Novidea provides a cloud-based insurance management platform that enables brokers, agents, and insurers to optimise their operations through real-time data insights and automation.
The company supports clients in streamlining workflows, improving customer service, and driving digital transformation within the insurance sector.
Leshem brings extensive expertise in global technology sales and business development. He previously served as co-CEO of Docomotion, a document automation company that was acquired by Novidea in July 2024.
In addition to his new role at Novidea, Leshem will continue serving as co-CEO of Docomotion, leveraging his experience to drive strategic market expansion and sales growth.
During his tenure at Docomotion, Leshem played a pivotal role in leading international expansion efforts and strategic business development, which ultimately contributed to the company’s acquisition by Novidea.
His background in scaling technology businesses and fostering client relationships aligns with Novidea’s vision for growth in the APAC and MENA markets.
Novidea’s chief revenue officer, Jeffrey Heine, commented on the appointment, stating, “We are seeing increasing demand in Southeast Asia and across the Asia-Pacific region, partly due to our strong relationships with leading clients there. This is a significant opportunity for us to expand and strengthen our presence. We are confident that Oren is the right person to drive our growth in APAC and MENA while continuing to develop strategic relationships with our existing customers and expanding our client base in these regions.”
Leshem expressed enthusiasm about his new role, saying, “I am excited to lead Novidea’s sales efforts in these dynamic and fast-growing regions. The potential in Asia-Pacific and the Middle East is immense, with agencies, brokers, and insurers seeking advanced technology solutions to enhance efficiency and profitability. Novidea’s innovative, real-time data-driven platform, combined with Docomotion’s unique insurance solutions, offers exactly what these markets need to achieve successful digital transformation. I look forward to building a strong sales team in the region and further expanding Novidea’s global footprint.”
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