Inszone Insurance Services, a fast-growing national provider of commercial, personal, and benefits insurance, has acquired Aviza Insurance Agency, a long-standing Michigan agency known for its farm, agribusiness, commercial, personal lines, and benefits expertise, in a move that extends Inszone’s footprint into Coldwater, Michigan.
Established in 1966 and currently operating as Aviza Insurance Agency, the firm has built its reputation serving Coldwater and the broader Tri-State area, with a particular focus on farm, commercial, home, auto, and health coverage tailored to its close-knit community.
The agency’s transition to Inszone follows a period of consideration by owner Jake Eby, who has more than three decades of insurance experience. Eby took the reins of Aviza in 2016 from founder Dave Aviza and grew the book of business around the farm and commercial risks he understands best. As ownership pressures mounted, he sought a partner able to offer a clear succession plan, safeguard his clients over the long run, and free him to concentrate on his work as an agent.
With the acquisition complete, Aviza’s clients will now be able to draw on the broader markets, technology, and back-office support that come with a national platform, while the existing team works through integrating into Inszone’s systems and processes.
Jake Eby, owner of Aviza Insurance Agency, said, “What drew me in were my first conversations with Geoff Hatfield. For me, it came down to knowing I can continue to take care of my insureds now while also knowing someone will be there for them in the future whenever I decide to move on.”
Chris Walters, CEO of Inszone Insurance Services, said, “Aviza Insurance Agency is exactly the kind of agency we are proud to welcome. An independent agency that has served its community for more than 60 years, with authentic expertise in farm and agribusiness insurance, does not come along every day. We are honored that Jake and his team trusted us to carry their work forward, and we are committed to serving their clients and supporting their people with the same dedication that built this agency.”
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