Allianz UK has widened the options available to British drivers with the debut of Slick Cover, a new digital-first motor insurance brand.
The venture has been structured as a managing general agent (MGA), a set-up that gives Allianz the ability to bring fresh digital offerings to market at speed. Remarkably, Slick Cover progressed from initial concept to writing its first motor policy in a little under six months, underlining the pace at which the project was delivered.
According to the insurer, the launch reflects a wider strategy at Allianz UK of harnessing modern technology to deliver innovative motor cover at a lower cost to consumers.
Drivers will be able to purchase Slick Cover directly through Slickcover.com as well as via price comparison sites. The product carries a Defaqto 5-star rating and has been built around a straightforward customer journey, with a simplified process for notifying claims.
Policyholders can pay using Apple Pay and Google Pay, while a digital wallet provides round-the-clock access to policy documents. A QR code function allows users to report claims and pass insurance details to other motorists where necessary, and a phone-based claims team remains on hand for those who need extra support.
Allianz UK CEO Colm Holmes said, “I challenged the team to do something different, think about our customers and what they would really want from a future-ready insurance product. ”
“To go from an idea to selling a policy in six months is genuinely remarkable. There’s still a lot of work to be done, but this really shows that large organisations like Allianz can still be forward-thinking and agile, so I’m excited to see what comes next.”
Slick Cover CEO Darya Dara said, “We’re very excited to launch Slick into the UK personal lines market and provide more choice to customers who are looking for great value cover for their car, and want quick access to their insurance information.
“Customers’ requirements are evolving fast and there is growing demand for making car insurance simpler to buy and easier to manage. Built as a fully digital platform, Slick is designed to be future-ready allowing rapid innovation, continuous improvement and the flexibility to adapt quickly as customers’ expectations and market conditions evolve.”
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