Bikmo partners with Santa Cruz and Cervélo to offer premium cycle insurance

Bikmo, a specialist cycle insurer, has partnered with premium bike brands Santa Cruz and Cervélo to offer new owners enhanced insurance and superior aftersales support.

Bikmo, a specialist cycle insurer, has partnered with premium bike brands Santa Cruz and Cervélo to offer new owners enhanced insurance and superior aftersales support.

Offering added value at the point of purchase, the collaboration integrates Bikmo’s insurance services into Santa Cruz and Cervélo’s retail experience, according to InsurTech Insights.

The move will enable Welsh insurer to expand its reach, and it reinforces its mission to “protect all riders, their rides, and the world in which they ride.”

Ben Thompson, chief growth officer at Bikmo, said: “Bikmo is delighted to be working with Santa Cruz & Cervélo to provide world-class protection for riders and bikes on world-class products. The combination of Bikmo Cycle Insurance and Santa Cruz & Cervélo is a great pairing which will continue to delight new and existing customers. This partnership helps Bikmo take one step further towards our mission of ‘protecting all riders, their rides and the world in which they ride.’”

Phil Midgley, commercial director at Pon, added: “We are really excited to be partnered with Bikmo, offering our dealers an additional value add service as well as increased peace of mind to our riders. Santa Cruz and Cervélo’s already legendary rider support service is now further bolstered by the addition of Bikmo in our retailers and at point of purchase. The premium nature of our bicycles makes it even more important that our dealers and riders are supported with equivalent levels of aftersales support, Bikmo satisfies this need perfectly.”

Copyright © 2025 InsurTech Analyst

Enjoying the stories?

Subscribe to our weekly InsurTech newsletter and get the latest industry news & research

Investors

The following investor(s) were tagged in this article.