In 2025, the InsurTech landscape is undergoing a transformation driven by shifting consumer expectations. The demand for instant services, hyper-personalised policies, and seamless digital experiences is pushing insurers to adopt cutting-edge technology at an accelerated pace. As AI and automation take centre stage, companies are rethinking how they engage with policyholders—balancing efficiency with the need for human interaction in sensitive cases.
At the same time, the industry is moving beyond standalone applications to fully integrated, AI-powered ecosystems that promise greater convenience, transparency, and relevance for customers.
This evolution is forcing insurers to make critical decisions: How can they enhance customer experiences without losing the personal touch? What role will large language models and AI-driven assistants play in reshaping interactions? And how will full-stack digital transformation determine which insurers thrive and which fall behind?
As firms navigate these challenges, they must also consider the broader implications—ranging from regulatory pressures to the growing expectation for sustainability-focused insurance products.
InsurTech Analyst‘s Harry Slade sat down with a host of industry expectations to dissect how changing consumer needs will affect the 2025 InsurTech landscape.
Slade sat down with Artem Gonchakov, CEO and Board Member at Simplifai, Yvonne Daugherty, Global Head of Industries at Ushur, Andy Thomas, CEO at KYND, Ashleigh Gwilliam, Director of Insurance Industry Growth at FullCircl, and Peter Ohnemus, President and CEO at dacadoo, to discuss the topic.
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