- KPMG’s Insurance CEO Outlook surveyed 110 insurance CEOs across 11 markets, all leading organisations with revenues above $500m
- 44% of CEOs expect agentic AI to drive significant improvements in efficiency or growth, with only 5% anticipating transformational impact
- The data points to cautious optimism, with most CEOs convinced of agentic AI’s relevance but uncertain about the scale of disruption ahead
KPMG’s Insurance CEO Outlook surveyed 110 insurance CEOs across 11 markets, all leading organisations with revenues above $500m
KPMG’s Insurance CEO Outlook draws on responses from 110 insurance CEOs surveyed as part of KPMG’s broader annual CEO Outlook study.
All respondents lead organisations with annual revenues exceeding $500m, with a third overseeing companies generating more than $10bn.
The report spans 11 markets including the UK, US, Germany, France, Japan, China, India and Australia, covering life, auto, home, property and casualty, health, reinsurance and broker organisations.
Among the questions put to respondents was how significantly they expect agentic AI to impact their firm.
44% of CEOs expect agentic AI to drive significant improvements in efficiency or growth, with only 5% anticipating transformational impact
The results suggest measured but genuine optimism.
The largest share of respondents, 44%, said they expect agentic AI to have a significant impact, driving major improvements in efficiency or growth.
A further 37% anticipated a moderate effect, with some targeted use cases but limited overall impact.
14% expected only a minimal role, with the technology playing a small, supporting function.
Just 5% described the anticipated impact as transformational, expecting it to fundamentally change their operating model and workforce.
The data points to cautious optimism, with most CEOs convinced of agentic AI’s relevance but uncertain about the scale of disruption ahead
The picture that emerges is of an industry that is broadly convinced of agentic AI’s relevance, but cautious about the scale of disruption it will bring in the near term.
With 44% anticipating significant impact and a further 5% expecting full transformation, nearly half of insurance CEOs are preparing for meaningful change.
The more telling signal may be the 37% sitting in the moderate camp.
These are leaders who see real applications but have yet to be persuaded that agentic AI will reshape their business at its core.
As the technology matures and use cases become better established, particularly in areas such as underwriting, claims handling and customer triage, that middle ground is likely to shift.
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